Catch trends while they're still building.

Heraldcast scans TikTok, YouTube Shorts and Reels for the outliers and formats gathering momentum in your niche — so you post before the peak, not after it.

Start your 14-day free trialNo credit card. Studio-level access.

Today's brief

film 1 · skip 1 · watch 1

Home fitness

▲ FILM THIS15-second kettlebell complexRising (Accelerating — score climbing scan over scan.)

Up 340% in 2 days and still climbing — 9 new videos since yesterday.

Avg 22s · trending sound in 4/9 · #kettlebell #homegym

  • Steal this: @garageironco — “the only 15-min workout you need” — 1.2M views
  • Steal this: @liftwithmara — “kettlebell flow for tiny apartments” — 480k views
▼ SKIP75 Hard challenge recapDeclining (Past its peak — momentum falling off.)

Peaked 8 days ago and cooling — you'd be posting into the decline.

WATCHSilent walking POVEmerging (Just appearing — few videos, unproven but early.)

Fresh but thin — 3 videos so far. Worth a look tomorrow.

Built on the complaints every other trend tool ignores

Your Daily Brief: film this, skip that, steal these

Every morning, one card per niche tells you what's breaking out and worth filming today, what already peaked (skip it), and the exact example videos to steal the hook from — the fastest path from 'what do I post' to a shot list.

Freshness you can see

Every niche shows exactly when it was last scanned and how deep the coverage goes. Data looks stale? Hit Deep Scan and watch coverage climb — on demand, not on our schedule.

Outlier alerts that mean something

We baseline every creator, then flag videos doing 3×, 5×, 10× their norm — the statistical tell of a format about to break. In-app, email, your choice.

Ads intelligence & whitespace

Track which trends advertisers are riding — and which hot trends have zero ad money on them yet. Ad-library tracking is rolling out now.

White-label client reports

One click turns a niche into a branded trend report with a public share link. Your logo, your color, your client's name — our name nowhere.

The honest-pricing difference

Most trend tools sell you opaque “credits” that vanish mid-month and a refund policy that says no. We think that's why their users leave.

HeraldcastCredit-based tools
Flat monthly price — no credit meters
14-day no-questions refund
Cancel in one click, in the app
Visible data freshness + on-demand Deep Scan
Multi-workspace & team seats for agencies
Cross-platform: TikTok, Shorts, Reels

Flat pricing. Every number public.

14-day no-questions refund on every plan. Cancel in one click from Billing — no email required.

Solo

$29/month

For individual creators building a content engine.

  • 1 workspace, 1 seat
  • 5 tracked niches
  • Daily refresh + outlier alerts
  • 4 Deep Scans / month
  • Email digests
Start free trial
Most popular

Studio

$79/month

For brands and small teams shipping across platforms.

  • 3 workspaces, 3 seats each
  • 20 niches per workspace
  • 6-hourly refresh
  • 20 Deep Scans / month
  • Ads intelligence
  • Email digests & outlier alerts
Start free trial

Agency

$199/month

For agencies reporting to clients under their own brand.

  • 10 client workspaces, 10 seats each
  • Unlimited niches
  • Hourly refresh, 100 Deep Scans / month
  • White-label shareable reports
  • Ads intelligence
  • API access (read-only REST)
  • Priority support
Start free trial

After your 14-day trial: no charge, no lock-out. You drop to our free-forever plan (1 niche, weekly refresh) and keep your data — upgrade whenever.

Questions

Where does the data come from?

We aggregate publicly available engagement data across TikTok, YouTube Shorts and Instagram Reels — via the official YouTube API and third-party data providers — refreshed on your plan's cadence, and on demand with Deep Scan.

What exactly is an outlier?

A video performing far above its own creator's baseline (robust z-score on views). It's the cleanest early signal that a format — not just a creator — is working.

Can I really cancel in one click?

Yes. Settings → Billing → Cancel. No exit survey, no email chain, no retention call. And if you're within 14 days of paying, ask for a refund and you'll get it.

Is there an annual plan?

Yes — pay yearly and get 2 months free (about 17% off) on any tier. Pick monthly or annual at checkout, and switch between them any time from the billing portal.

What happens when my trial ends?

Nothing gets charged — there's no card on file. You keep your account and all your data on our free-forever plan (1 niche, weekly refresh), and you can upgrade any time to unlock more niches, faster refresh and alerts.

Do you have an API or MCP server?

The read-only REST API is live today on the Agency plan — bearer-key endpoints for your niches' trends, outlier videos and trend score history. Create keys and see the endpoint list under Settings → API keys. An MCP server for AI-agent access is on the near-term roadmap.